Advertising in Honduras This Week Online

Honduras This Week Online is read 24 hours a day, seven days a week, all over the world. By advertising online, you can tap into markets all over the globe.

Honduras This Week Online is the Honduran newspaper best suited for the international market of the world wide web. Articles cover topics of interest to the international reader such as travel, business, politics and culture. The online version features exclusive regular columns in addition to the award winning print version's articles.

By advertising in HTW Online you can take advantage of its large following of weekly readers. We received over 450,000 hits in February 1998! It's layout has been praised by many as one of the best online newspapers in the Latin American online community.

We provide Honduras This Week Online as a free service to promote Honduras to the world. By advertising in HTW Online, you not only get exposure, you help us help Honduras.

Your Web site is one in a billion. If you want people to see it, promote it in HTW Online.

Size and Placement of Ads on Honduras This Week Online

Honduras This Week Online is laid out in two columns. The narrow column functions as space for pull quotes and by lines as well as short articles. Ads can be placed in the narrow column, between the bylines and pull quotes of each article or in the wide column between the articles. There is also a classified section.

Example of a narrow column ad (150 x 150 pixels)
$200/month (optional: $100 for front page exposure)

The Special Report section sponsorship includes banner ads in every page of the section. Plus a link from the front page.

$600/month.

The Netscape Inbox Direct service is being used by hundreds of content providers on the Internet such as USA Today and the New York Times. Find out more about Inbox Direct.

Classified Advertising is one good way to expose your products or services to a worldwide audience on the Internet without necessarily having an Internet site.

Price: $40/month (optional: $100 / month for front page coverage)

RATES

Narrow Column Ad: (square ad): Placed in any section. Includes a graphic and 20 word text description below it.
Price: $100/month $100 extra for front page ad.
Size: 150 x 150 pixels

Wide Column Ad: (rectangular ad): Placed in the large column of any section. Includes logo link and 20 word text description below it.
Price: $150/month
$100 extra for front page ad
Size: 350 x 200 pixels

Example of a wide column ad (350 x 100 pixels)

$150/month (optional: $100 extra for front page)

Classifieds

Classifieds on Honduras This Week Online are an easy and effective way to expose your products or services to a worldwide market. A classified ad can be up to 50 words in length. Images and pictures can also be included at a low additional cost. Contact Marrder Omnimedia at: linda@marrder.com for more information on classifieds upsells.

Premium Classified: Classified Page Exposure plus front page teaser with link to full ad on the classified section.
Price: $100.00 / month
Includes 1 Free week for new ads

Regular Classified: Classified Page exposure only: Not listed on the front page.
Price: $40.00/month

Section sponsorship: Sponsor a section in HTW Online and receive exposure to your target audience. If your business is tourism related, sponsor the Travel Section. If your service is financial or commercial, Sponsor the business section. Sections include Editorials, Business, Travel, Cultural, National, Environmental, and Central America.

Special Reports Sections contain permanent articles covering politics, environment, and Honduras on the Internet.

Includes a Full-size banner and text ad at the top of the page plus explicit text informing the reader that the section is sponsored by the advertiser. Plus link from front page.
Price: $500/month

The Honduras This Week Direct service is mailed out free of charge to over 500 users worldwide each week. Sponsor of this service also receives coverage on the front page.

Price: $500.00 / month

Honduras This Week Direct Service Sponsorship: Honduras This Week Direct is a free service that is mailed out once a week when the content is updated. Subscribers receive the full content of the front page complete with images, and hyperlinks. When the subscriber clicks on a link or button, the web page opens in a new browser window. The sponsor receives recognition in the email message, on the front page or anywhere the direct service is promoted, and a wide column ad in the front page. The Inbox direct service is one of the most powerful marketing tools on the Internet today. These are some of the advantages:

Email is the most personal and widely used form of communication on the Internet.
Direct marketing means you can be guaranteed that your site is being seen by your target audience .
The message is stored on the user's mailbox for future reference.
A detailed online subscription form provides valuable demographical information. (Note: Honduras This Week Online will provide general demographic information, but due to privacy issues, neither the names nor the email addresses of the subscribers will be released.)

If you would like more information on how the Inbox direct service is being used by other newspapers such as USA Today, the San Jose Mercury News and and The New York Times, visit the Netscape Inbox Direct homepage.

Price: $500.00/month

For advertising rates on Honduras This Week Print, see the about section.

Honduras This Week Online Advertising Terms

Exact Ad sizes are expressed in pixels rather than inches due to the consistency of measurement regardless of browser or monitor size.
Any ad including classifieds can also be a link to the advertiser’s own home page or email address.
If the advertisement will link to an email address or an Internet URL, the sponsor must provide that information.
Artwork must be supplied by the customer for the advertised rates to apply. Special arrangements can be made through Marrder Omnimedia to generate artwork.
All images including ads must be in JPG or GIF file format. GIF89 animations (such as the demos above) can have no more than 3 frames.
Artwork can be created for you at an additional cost. Contact Marrder Omnimedia at stan@marrder.com for information. Marrder Omnimedia specializes in large site development and design on the Internet and can also provide hosting with 10 redundant T1 connections to the Internet from Houston, TX.
Rates are subject to change without notice.
Payment: In Honduras, make checks out to: Honduras This Week and mail to:

Colonia Ruben Dario
Edificio Berna Exitos No. 204
P.O. Box 1312
Tegucigalpa, M.D.C., Honduras

In North America, make checks out to Linda Foss Marrder and mail to:

1523 Vermont, Houston, Texas 77006